Angeles Recovery Collective
BRANDING FOR ARC
The Angeles Recovery Collective (ARC) is a group of passionate people coming together to help Los Angeles rebuild after disaster. ARC connect families and neighbors with the experts and resources they need, guiding them through every step of recovery. ARC aims to unite people and resources to rebuild wildfire-affected communities in Los Angeles, creating resilient homes and leading the way toward a sustainable future.
By focusing on fire-safe and sustainable designs, they work to create thoughtful, lasting solutions that reflect the heart and resilience of the communities.
The ARC logo-form is inspired by architectural shapes, with the wide letter "A" resembling a roof to represent protection and safety. The logotype is set in Highway Gothic, a typeface known for its bold, legible, and distinctly grotesque style, symbolizing mobility and reflecting the dynamic movement and interconnectedness of Los Angeles. The brand's color palette is designed to be bright, optimistic, inviting, and approachable, reinforcing its friendly and supportive mission.
